ISM has a roof of experienced management team; however to bring ISM to a higher level, ISM should consider bringing new bloods into the management level.
Major products and services-A list of major products, services and brands of the company. Key competitors-A list of key competitors to the company.
Gain key insights into the company for academic or business research. It might also face the threat of being very highly vulnerable to terror activities and health epidemics which will affect the sales as well as economic growth of OSIM.
It seeks to study the company in detail with regards to its operations in Singapore and China. Overall, in the most years, ISM will become more famous in Asia. This is because of the major changes in the exchange rates due to the unstable international markets which generated erratic conditions.
The Hong Kong market is found to be considerably liberalised due to governmental policies. OSIM was first opened in Singapore. Receive assured help from our talented and expert writers!
Moreover, ISM strives for originality of product designs and functions, while also developing hybrid products from existing offerings ISM, Product and market development has been the reason for OSIM to be profitability. ISM would likely benefit from growing affluence and arbitration in China.
Their vision is to be the global leader in the category of healthy lifestyle products and mission is to challenge the worthy spirit of its customers.
However, there are also many factors that could affect the profitability. Also face challenges and difficulties. However, with strong competitors around, ISM is still able to be the market leader in the healthy lifestyle industry Refer to Appendix 5.
Strategic Evaluation As mentioned earlier, the strategic objectives of OSIM are product innovation, market expansion, profit growth and good customer and employee relationships.
ISM should continue with market development by using the phase-out product in untapped market to gain profit and new product life cycle. In failure to do so, the company will suffer unexpected losses and disruption OCBC, In such a competitive and growing industry, more and more players are tapping into this market because of its lucrative Maybank, But still the company will have to deal with several competitors which are operational against the markets directly of the four major operational areas of OSIM.
They also focus on researching and upgrading of their IT infrastructure and implement it onto their products to further upgrade them COB, The economy depends on imports particularly in the consumer electronics Find the Data, Therefore the bargaining power of customers is relatively high.
General Perspective OSIM has been playing in this market for long, knows what is needed to be done to works in this industry Maybank, Strategic Analysis External analysis General environment The economic environment of Singapore is a highly developed and a free market economy.
ISM was found in and started off as a retailer of household products. Although there are similar products in the market, OSIM constantly comes up with differentiated products which allows them have above-average returns Refer to Appendix 2.
For example the ubiquitous Chinese medicine can always replace the dietary supplements which are being offered by the company.
Therefore the company will have to deal with a mix of consumers who are very confident of their technological skills. They also focus on researching and upgrading of their IT infrastructure and implement it onto their products to further upgrade them OCBC, OSIM would likely benefit from growing affluence and urbanization in China.
Their new retail layout enables customers to try out their product improving their shopping experience. The name ISM is based on founder, chairman and chief executive Dry. Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
Intellectual property rights are a major factor for a well-known brand like ISM. ISM now has many outlets in more than cities but is now focusing on expanding their outlets in China. The decrease in economic growth will make power of purchase goes down.OSIM International Ltd.
is as well known global brand leader in Singapore in branded healthy lifestyle products like neck and shoulder massager, foot massager, massage chair, and slimming belt. The OSIM Company is a leading brand management as well as niche marketing company, which is mainly focussed on customer.
This swot analysis features 5 companies, including Ogawa World, OTO Holdings Ltd, Panasonic Corporation, Bed Bath & Beyond wine-cloth.com: € This paper provides a strategic management study in case of OSIM international ltd.
It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies.
A critical. Under such a context, this report offers some insights on how businesses and foreign brands can establish their presence in the South Korean market by conducting a case study on the marketing strategies used by OSIM International Ltd ("OSIM"), a highly recognised Singapore-based company and a leading global brand for home healthcare.
Description: Osim International Ltd. (O23) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the companyâ€™s businesses and operations. The profile has Osim International Ltd. - Business Description 13 Osim International Ltd.
- Corporate Strategy Business strategy- OSIM international Ltd Essay Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China.Download